Post 3: Direct Care with Coughs & Colds – Your Provider in Your Pocket

At Coughs & Colds, we believe healthcare should fit into your life—not the other way around. That’s why we offer a Direct Care Program designed to provide comprehensive, convenient support for you and your family.

Our model includes:

• House Call Kits for Direct Care Members for use with telehealth services.

• Telehealth access by text, phone, or video—same or next day.

• Urgent care at home for burns, cuts, coughs, eye injuries, or infections.

• Provider in Your Pocket service, so help is always a message away.

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Direct care removes the hassle of traditional billing and empowers you to get what you need when you need it. The AMA and USPSTF stress that continuity of care and preventive access improve long-term health, while CMS recognizes direct care models as valuable alternatives for timely and coordinated services.

Whether it’s a school physical, a sudden fever, or ongoing support, our direct care program ensures you spend less time in waiting rooms and more time living life.

References

• American Medical Association (AMA). Direct Primary Care: An Alternative Payment Model. https://www.ama-assn.org/practice-management/payment-delivery-models/direct-primary-care

• U.S. Preventive Services Task Force (USPSTF). Preventive Care Guidelines. https://www.uspreventiveservicestaskforce.org

• Centers for Medicare & Medicaid Services (CMS). Primary Care First & Direct Contracting Models. https://innovation.cms.gov

• National Institutes of Health (NIH). Continuity of Care and Outcomes. https://pubmed.ncbi.nlm.nih.gov/